At Nista Estudio, we believe in making that journey clear, collaborative, and strategically grounded. Whether you're starting from scratch or rethinking your current brand, our process is designed to uncover what makes your business unique and turn that into a visual identity that resonates with your audience.
Here’s a closer look at the steps we take in every branding project:
1. Discovery Call: Laying the Groundwork
It all begins with a conversation. We sit down with you—virtually or in person—to learn about your business, your goals, and your challenges. This is where we begin to understand who you are, what you offer, and who you’re trying to reach. It’s also a chance for us to align expectations and make sure we’re a good fit.
2. Research & Exploration
After our initial call, our team dives into research. We study your industry, market trends, competitors, and customer behavior. We look for opportunities, patterns, and strategic angles that will help shape a strong and relevant brand for your business.
3. Brand Strategy Development
Before jumping into design, we build the strategic foundation. This includes storytelling, brand values, voice and tone, market positioning, and how your brand should communicate. We share this with you to ensure we’re aligned and on the right track. This stage helps define the core personality of your brand and serves as the north star for all design work to follow.
4. Visual Identity Design
Now comes the creative part. Based on the approved strategy, we start crafting your visual identity. This includes:
Main logotype and/or brandmark
Variations like badges and alternate versions
Key visual system (fonts, color palette, imagery, iconography, and graphic elements)
Layout compositions to suit multiple communication formats
Our goal is to create a flexible, visually cohesive system that will help your brand shine across all platforms.
5. Delivery & Final Assets
Once the design is complete and approved, we package and deliver everything you need: all the brand assets we developed, plus any additional design pieces agreed upon. You’ll walk away with a full toolkit ready to use across your website, social media, packaging, or wherever your brand needs to be.
Final Thoughts
A strong brand is more than just a logo—it’s a powerful business tool. When built strategically, it can help you connect with your audience, stand out in your industry, and grow with confidence.
At Nista Estudio, we’re here to guide you through the entire process with clarity, creativity, and care.
Ready to build a brand that reflects your business?
Conclusion
I truly believe that great branding is built on clarity, collaboration, and purpose. Every project is a chance to create something meaningful for your business—and we’re here to guide you every step of the way.
Pablo Riili
PARTNER