We developed a branding system centered around a modern logotype inspired by the automotive industry, accompanied by an iconic symbol that encapsulates the heritage of "Dionisio Diaz." To reinforce the identity, we chose a strong color palette made of yellow and black as the primary hues, complemented by various saturation gradients to add depth and flexibility. A custom icon set was designed to highlight the specific services offered by the company, ensuring consistency across all touchpoints. The result is a contemporary, recognizable brand that bridges its historic roots with a forward-looking vision.