Smash Club

A Fast-food restaurant looking for perfection and a place to share the passion of taste.

Client

smash club

Timeline

8 WEEKS

Services

BRAND IDENTITY

More Details

SMASH CLUB

Crafting a flavorful identity for Smash Club

Challenge

Smash Club set out to redefine the burger experience by combining the irresistible appeal of smash-style burgers with the camaraderie of a club where friends bond over shared passions. The challenge was to encapsulate this ethos into a brand that exudes character, energy, and a distinctly urban vibe, standing apart in the competitive fast-food scene.

Result

The identity bursts with personality, starting with a bold imagotype that visually "smashes" convention, much like the burgers themselves. Vibrant purple and yellow tones dominate the palette, injecting the brand with energy and making it instantly recognizable. Inspired by California’s iconic skater and surfer culture, the visual language reflects a laid-back, carefree lifestyle. To deepen the connection, we introduced a cast of urban-styled characters—the Smash Club crew—acting as burger dealers with their own unique personalities. This playful approach transforms the brand into a movement, where every visit feels like joining a vibrant, flavorful community.

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Partnering with businesses worldwide, NISTA blends creativity with strategy to create impactful brands. From Mendoza to the world, we’re here to elevate your brand.

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Smash Club

A Fast-food restaurant looking for perfection and a place to share the passion of taste.

Client

smash club

Timeline

8 WEEKS

Services

BRAND IDENTITY

More Details

More Details

smash club

Crafting a flavorful identity for Smash Club

Challenge

Smash Club set out to redefine the burger experience by combining the irresistible appeal of smash-style burgers with the camaraderie of a club where friends bond over shared passions. The challenge was to encapsulate this ethos into a brand that exudes character, energy, and a distinctly urban vibe, standing apart in the competitive fast-food scene.

Result

The identity bursts with personality, starting with a bold imagotype that visually "smashes" convention, much like the burgers themselves. Vibrant purple and yellow tones dominate the palette, injecting the brand with energy and making it instantly recognizable. Inspired by California’s iconic skater and surfer culture, the visual language reflects a laid-back, carefree lifestyle. To deepen the connection, we introduced a cast of urban-styled characters—the Smash Club crew—acting as burger dealers with their own unique personalities. This playful approach transforms the brand into a movement, where every visit feels like joining a vibrant, flavorful community.

  • Let's Talk

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    Let's Talk

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    Let's Talk

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    Let's Talk

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    Let's Talk

    *

    Let's Talk

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    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

got a new idea?

Let's discuss your next project

Partnering with businesses worldwide, NISTA blends creativity with strategy to create impactful brands. From Mendoza to the world, we’re here to elevate your brand.

Let's work togheter

  • Let's Talk

    *

    Let's Talk

    *

    Let's Talk

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    Let's Talk

    *

    Let's Talk

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    Let's Talk

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    Let's Talk

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    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

got a new idea?

Let's discuss your next project

Partnering with businesses worldwide, NISTA blends creativity with strategy to create impactful brands. From Mendoza to the world, we’re here to elevate your brand.

Let's work togheter

Let's talk

Let's talk

Smash Club

A Fast-food restaurant looking for perfection and a place to share the passion of taste.

Client

smash club

Timeline

8 weeks

Services

brand identity

More Details

More Details

smash club

Crafting a flavorful identity for Smash Club

Challenge

Smash Club set out to redefine the burger experience by combining the irresistible appeal of smash-style burgers with the camaraderie of a club where friends bond over shared passions. The challenge was to encapsulate this ethos into a brand that exudes character, energy, and a distinctly urban vibe, standing apart in the competitive fast-food scene.

Result

The identity bursts with personality, starting with a bold imagotype that visually "smashes" convention, much like the burgers themselves. Vibrant purple and yellow tones dominate the palette, injecting the brand with energy and making it instantly recognizable. Inspired by California’s iconic skater and surfer culture, the visual language reflects a laid-back, carefree lifestyle. To deepen the connection, we introduced a cast of urban-styled characters—the Smash Club crew—acting as burger dealers with their own unique personalities. This playful approach transforms the brand into a movement, where every visit feels like joining a vibrant, flavorful community.

  • Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

got a new idea?

Let's discuss your next project

Partnering with businesses worldwide, NISTA blends creativity with strategy to create impactful brands. From Mendoza to the world, we’re here to elevate your brand.

Let's work togheter

  • Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

    *

    Let's Talk

got a new idea?

Let's discuss your next project

Partnering with businesses worldwide, NISTA blends creativity with strategy to create impactful brands. From Mendoza to the world, we’re here to elevate your brand.

Let's work togheter

Let's talk

Let's talk